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New ad from Mountain Dew

The PepsiCo-owned drinks brand name is shifting its marketing spend away from above-the-line channels in favour of digital - strikingly social media.

Senior brand manager Simon Cheape says that it is eyeing the latent for a Facebook store in addition to the Facebook ads it runs.

Source: Marketing Week

Many ad agencies are still in an speculative, see-what-sticks stage with creative designed for social channels -- mostly because brands are only now asking them to tour social media. By and large, the campaigns we're seeing are meant to read e suggest a big splash, with millions being spent in the hopes of generating at least some short-term ferment that might lead to a measured sales boost. 

Source: Mediapost.com

"Cowboys & Aliens," which arrived in theaters Friday, is compelling a gamble by blending two disparate genres. Generally speaking, moviegoers like their concoctions just, not mixed. It's one thing to make a romantic comedy, but a sci-fi-Western? Isn't that like mixing Dr Speckle with Mountain Dew?

Source: The Republic

A LaFollette sweetie is facing criminal charges after she allegedly bragged about spiking her co-workers Mountain Dew in hopes of making her shocked. 

Source: WBIR-TV