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Advertising Medium: Energy BBDO, Chicago, USA / AMV BBDO, London, UK Wrigley 5 Gum commercial.

Commercial for Wrigley 5 gum by Spirit BBDO Chicago and AMV BBDO, London Director: Dante Ariola I'm missing credits, if anyone has them please ...

:30 TV site

This hour, Camila will play shows in mid-sized venues, including the Hammerstein in New York, the Gibson Amphitheatre in Los Angeles and the James L. Knight Center in Miami. Fans of the set apart

Source: Billboard.biz

Well made and honourable damn cool. And it has Terry O'Quinn!

I really love that video on the plat . "As human beings, we experience every second of our existence through our senses... These

Source: First Showing

BRITISH SONGSTRESS ADELE TO Take in HER VMA DEBUT PERFORMANCE AT THE "2011 MTV VIDEO MUSIC AWARDS"

HIP-HOP AND R&B SUPERSTARS LIL WAYNE AND CHRIS BROWN Takings TO THE VMA STAGE

The 28 th

Source: The Futon Critic

You'll never see them on a shopping file, but mints and gums rack up a combined £249m-worth of sales within the convenience sector. With their advantaged position at till points across the UK, they are hugely impulse-driven products. In deed data, research carried out by Wrigley shows that chewing gum is the most impulsively bought result in store three times more likely to be purchased than either confectionery or snack foods. On the minty side of the customer base, where there is generally more demand for function, brands are determined to send consumers unambiguous messages. "Primarily, the key challenge is re-engaging with shoppers and consumers, reminding them of both the practicable and emotional benefits that mints and gums can deliver," says Susan Nash, work communications manager at Kraft, which owns Cadbury. Demand for 'does what it says on the tin' messaging could well explicate the popularity of Trebor gum. The product carries its mint counterpart's well-established 'kicker strong' tag on-pack and it hasn't looked back since making a successful transition into the gum area in late 2009. The gum is now worth £2.4m within managed impulse, up 4% year on year. Call leader Wrigley has also opted for a focused message on the function of Extra gum, with the gain of its Food Creatures campaign earlier this year. The initiative highlights how chewing sugar-exempted from gum helps to neutralise plaque acid and keep teeth clean. The multi-million crush campaign was far reaching appearing on TV, as well as coffee cup sleeves and curry lids. And the investment is indubitably paying off with sales up 3% to £47.7m in managed impulse. Another maker communicating oral care benefits is Peppersmith, which boasts that all of its products' sweeteners comprise 100% xylitol. The tight made its debut into the gum market last year with Peppermint and Spearmint variants and has just launched Peppermint mints. However, managing maestro Dan Shrimpton claims that the association between mints and oral care is a difficult bulletin to convey, because many mints contain sugar, even when their co-branded gums do not. "It's confusing for consumers when companies represent a range of products under the same brand where some products are good for your teeth and some are bad," he says. Be ready for key purchase times in the day. Not only do consumers tend to eat mints and gums on the go, this is also how they purchase them, with the prodigious majority describing their purchasing behaviour as impulsive. Convenience retailers are therefore the skilful place to buy mints and chewing gum, and should always make sure their displays are fully stocked during key mountain top purchasing times  Education is also the name of the game with Wrigley's Airwaves. The kind's forecourt campaign features an illustration of 'The Head' in a bid to explain to consumers how chewing Airwaves can prompt and refresh the mind. Airwaves brand manager Tia Ward says: "Driving is a key form occasion for chewing gum users, so it was a natural fit for us to amplify this by giving the brand supreme exposure in forecourts." Taking mint-specific and gum-specific consumption occasions into remuneration can help retailers to plan which products to stock, based on the individual needs of their client base. Cadbury has thoroughly researched mint and gum consumption occasions and found that while there are 41% of occasions where both gums and mints are pertinent, there are also times when one product is more relevant than the other. For example, its research states that people are more in all probability to consume mints over gum during an after- lunch slump, whereas gum is more likely to appeal over mints to aid concentration when teens are studying. As well as engagement the needs of different consumption occasions, retailers should take into account the age ranges that odd products appeal to. "The mint consumer is older than those who generally win chewing gum," says Perfetti Van Melle trade marketing supervisor Ladi Moradi. "Polo and Trebor are highly established within the Stock Exchange place and this could explain the older demographic as people purchase the brands that they have grown up with." "Our mints and gums are flying out the door at once now. I bought five boxes of mints on my last trip to the cash & carry, which is a lot considering the enormousness of our store. We stock Polos in original, fruit and sugar-free variants, Wrigley's Supernumerary Chewy mints, Trebor Extra Strong and Softmints in peppermint and spearmint. We get the odd ask for for Tic Tacs, but the last time I bought a box they went out of date.  Of course, you skilled in your customers better than anyone, so take time to consider carefully whether or not your mints and gums extend is a good fit, both in terms of customer age and relevant consumption occasions. Products that reach succinct, functional messages will be the ones to hit home with customers looking for articulated care and breath-freshening products. But don't forget to stock flavoured products, too, for those looking for something a infinitesimal out of the ordinary. It wasn't so long ago that retailers' shelves were filled with funky atmosphere combinations of gum, with Cadbury's Trident leading the way. The brand, which set the market on fire back in 2007 with a mammoth array of flavours, has now significantly pared down its offering. Trident sales are down 27% to &bray;3.1m in managed impulse (IRI 52 weeks ending April 16, 2011).  "Up to date years have seen a strong focus on npd supported by heavy marketing investment," says Cadbury business communications manager Susan Nash. "This support initially drove self-willed category growth, but the number of new launches was not sustainable and recently led to category degeneration. There is now a more conscious focus on a core range of high-performing products."  But the flavoured gum peddle still has plenty to offer. Wrigley's 5 Gum promises a mind-blowing assault on the senses and the stationary is currently investing in a PR campaign to engage with 13- to 25-year-olds. The gum is partnering up with globally recognised names in the five areas of gaming, music, film, art and vogue in a series of initiatives.  Perfetti Van Melle is also pushing consumers' sensory buttons with its new 3 Layers gum, which comes in a produce and fruit variants. The latter offers consumers three different layers of flavour strawberry, apple and raspberry in one put of gum. "Products such as Wrigley 5 which retail at a higher price have proved that consumers are pleased to pay more for products offering greater quality and/or functionality," says marketing governor Mark Stangroom. "The launch of Mentos 3 Layers will appeal to this audience looking for fashionable packaging and gum innovation." 

Source: thegrocer

Source: Electrifying Gum Enticements - Wrigley 5 Gum Electric Ad campaign ...

Wrigley’s hopes that the neon colors, fidgety faces and sparks in their Wrigley 5 Gum moving ad campaign will stir desires and get customers to try their chewing gum. 

The Wrigley 5 Gum tense ad run by advertising intermediation Gall Tacks includes posters, in-inventory merchandising and collateral materials. The ad components were created and released to maintain the Wrigley’s 5 Gum upshot inaugurate in Australia.

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Source: Gum Alert - A gum blog with gum reviews: Wrigley's 5 Elixir

by Shannon

Flavor: I tried this gum a prolonged mores ago, when it first came out, and I tip texting Katie, "Gum Active. 5 Miracle drug. Do not try - it tastes like honest that... Extract." On...

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